I have this hand thing that goes on when I talk about the protein juice effect. I notice it on the phone explaining to people how our product works. I do this hand thing even though I know they can’t see me. Maybe it just helps me – me, who loves a graph or a diagram over text any day. But how else do I describe it?
I usually say, “Some drinks work like this” – and a draw the two tall sides of an isosceles triangle in the air. Then I say, “BoldRush works like this” – and I draw a less steep line up, then I carry my hand across my body in a long straight extended motion as far as I can reach. Sometimes I need to explain that the onset of effect is less acute, but the duration of effect will last far longer (over an hour or more, depending on your activity level). The impact varies by circumstance.
Friday’s Yukon News quoted a man saying, “BoldRush saved my life!“
That is how dramatic the impact of BoldRush can be – it’s that up, across, and reach out long. Sometimes, that reaching out motion with my hand thing requires a step forward because the BoldRush effect can be so strong and long.
With other energy drinks, you can end up like the other bear lying on your back at the bottom of the picture.
Lawrie–I checked out your blog! Not a virgin anymore.
I had this idea. I seem to have lots of these, these days. More importantly, fewer inhibitions about sharing them. I told you I met some people biking from Arctic Circle/Inuvik to Patagonia (Ushuaia) this year. I invited them for supper, a way of living vicariously, for those of us feeling sometimes housebound by young un’s and our own doing. It seems that their travels are littered by hundreds of such contacts–we all want to live vicariously???
In 85 I was going on a trip from Halifax to Patagonia (although talk among the group was of the dream of Alaska to Patagonia).
What if you marketed Bold Rush to this group of self-made adventurers and protein-needy trekkers (and their contacts) from the Arctic Circle to Ushuaia? Something about your UMP or SMP stuck with me as well as the grolar, belly-boat fly fishing and pan-polar jokes. They then become your mocassin telegraph? How to reach this market? $200K in web design fees. I’m not sure, but you tell me you can come up first in googling, so one would just have to find the search terms used by the (zillion of BMW-driving Germans, bikers, runners, survivors, etc. who trek through every year) who conceive these adventures. Proof in the hoof, as it were. Extreme travellers??? Oh mah gawd, the fly fishing market is huge. They don’t all want to pee in their belly boats….
See the website of the folks I met:
http://www.hobobiker.com
cris