So instead of where has all the BoldRush gone, some regular blog readers may have been wondering where has BoldRush gone? BoldRush company principles, Lawrie and James, have been busy. Mid-October we spent three days drumming up our business strategy with our Board of Directors. We plastered the walls of the PowerPlant with sheets of paper filled with plans and to-do lists. The sheets wrapped the entire space, nearly suffocating us with concerns. Manufacturing generates an absolutely massive to-do list! Financing, regulatory compliance, marketing, sales, processing–it’s huge!
Those meeting days slightly overlapped with James joining the genesis training session with the newly formed Food Processors Association of Yukon (two subjects here alone that warrant separate and future blogs). Genesis is the standard computer program for calculating the nutritional facts panel information required for food labels.
Then, we barely had time to pull the sheets off the walls before James and I were off to a beverage industry event–InterBev in Las Vegas, Nevada. Over two hundred booths of ingredient suppliers, machinery manufacturers, truck companies, advertising paraphernalia hawkers, and new beverage products competed for the attention of bottlers, executives, producers and distributors.
We wanted to see what we could find in the way of new bottles, cheaper labels (please), processing equipment, industry contacts for distribution options and possible new ingredient suppliers. BoldRush had also been nominated for best new product of 2006, and we were there to find out the outcome on that.
We didn’t win, but once again became cognizant of the difficulty of crossing category boundaries without a primary beverage classification.
BoldRush has the calories of an energy drink, the electrolytes of a sport drink, the whole fruit of a juice drink, protein enough for a protein drink, anti-oxidants enough to be health drink (if we could say that in Canada) and has the consistency of a smoothie without milk or yogurt or product cloudiness. On top of that, we are shelf stable and don’t require refrigeration!
Sometimes I think we need to travel just to remind us how remarkable our BoldRush products actually are. And coming home to those piled up action plan/war room wallpaper sheets, reminds us just how remarkable it will be, if and when we manage to pull this entire business adventure off.
