Border crossing violation

It’s enough to pull our slumbering BoldRush bear out of hibernation! The U.S. government has disregarded the border and is appropriating northern cranberries as their own!
Now most people know that northern cranberries, officially referred to as vaccinium oxycoccus, are the magical ingredient in BoldRush power drinks, injecting strength and endurance into its loyal following. The [...]

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Hitting the wall

BoldRush protein juice was a remarkable discovery. It was shelf-stable and made from real fruit and vegetables. It contained 10 grams of protein and worked extremely well to support endurance and recovery before, during and after grueling athletic events. It substituted for food, tasted good, and was not-too-sweet. Kids weren’t crazy about it, but there [...]

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Hockey rocks

The Canada Winter Games have meant some of the finest hockey we’ve seen in Whitehorse for a long time.
After their hard fought win yesterday, an Ontario hockey team mother said I must be bringing their team luck. I don’t think it’s me — I think it’s the tip I gave them about our Yukon power [...]

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Before the BoldRush

So back to the question of Yukon icons…. I liked the oaths of Canada Games in gold pans at the opening ceremonies.  For those of you who missed it — the oath of the officials, the athletes and the coaches were presented in gold pans.  It was a nice touch, referencing the gold rush, but [...]

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New website in time for 2007 Canada Winter Games

So how many times did you read – new website coming soon !!  I thought people might be poking around a bit more and with the new snap previews on the site, readers might bump into it.  Nope.  Just as I can tell where people were before they got to my blog, I can also [...]

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Nutrition counts

Found myself guilty of one of the worst of human qualities — contempt prior to investigation. They say if there’s ever a trait designed to keep a person in ignorance, that’s the one. This confession compels me to carry forward the conversation on nutrition facts tables. I went on and opined before we generated the [...]

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Just the facts please

As if facts are some carved-in-stone truths capable of withstanding all sorts of challenge and change. Ya, right! Getting to an agreed upon truth or fact is tough. Solid, liquid or gas. Easy enough. Temperature nomenclature is fairly sound. We know there’s no difference between 32 degrees Fahrenheit and 0 degrees Celsius. People trust that [...]

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When less is more

A new complement of healthy, refreshing beverages are rising midway between the jazzy sugars, caffeine, carbonation, taurine, and salts of different soft drinks and the boring blandness of plain water. These include the standard fruit juices, and new iced teas, nectars, and functional drinks. These new “functional drinks” are one of the fastest growing segments [...]

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The Hunger Eater

Aside from the blood and glory of the sporting field, BoldRush has another role and function, less glitzy.
Just as Gatorade is made for people who sweat, BoldRush is made for people who get hungry.
I call them hunger spaces. Everybody gets them. That’s what the snack food business is built on. Problem is, it’s tough to [...]

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New jerseys

BoldRush hasn’t a hockey team yet, but it’s coming. We have to dress a few more parts of the business first. The bottles have been in line for a new outfit for a very long time. Though they still don’t have the requistite Dior french on the label, they’re out in time for Christmas with [...]

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