Border crossing violation

It’s enough to pull our slumbering BoldRush bear out of hibernation! The U.S. government has disregarded the border and is appropriating northern cranberries as their own!
Now most people know that northern cranberries, officially referred to as vaccinium oxycoccus, are the magical ingredient in BoldRush power drinks, injecting strength and endurance into its loyal following. The [...]

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Hitting the wall

BoldRush protein juice was a remarkable discovery. It was shelf-stable and made from real fruit and vegetables. It contained 10 grams of protein and worked extremely well to support endurance and recovery before, during and after grueling athletic events. It substituted for food, tasted good, and was not-too-sweet. Kids weren’t crazy about it, but there [...]

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Exploring the margins

Now don’t get me wrong, we are down, but we are NOT out.
It’s just that I’m introspecting….
Inventory, project reporting, year-end, spring-cleaning, ruthless assessments and evaluation — various forms of self-examination further just about everything.  An objective eye is required and hard questions need answers.
The glorious vision of BoldRush isn’t the hard part … I looked [...]

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Slippery slope

As a recovering government bureaucrat, much like a former cult member, I am constantly faced with disturbing flashbacks and reminders of my former life. My latest bits of flagrant recall are triggered by my voluntary involvement in the 2006 Proposed Amendments to the Yukon Beverage Container Regulations.

Government consultations are usually carefully structured and managed so [...]

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Nutrition counts

Found myself guilty of one of the worst of human qualities — contempt prior to investigation. They say if there’s ever a trait designed to keep a person in ignorance, that’s the one. This confession compels me to carry forward the conversation on nutrition facts tables. I went on and opined before we generated the [...]

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Just the facts please

As if facts are some carved-in-stone truths capable of withstanding all sorts of challenge and change. Ya, right! Getting to an agreed upon truth or fact is tough. Solid, liquid or gas. Easy enough. Temperature nomenclature is fairly sound. We know there’s no difference between 32 degrees Fahrenheit and 0 degrees Celsius. People trust that [...]

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When less is more

A new complement of healthy, refreshing beverages are rising midway between the jazzy sugars, caffeine, carbonation, taurine, and salts of different soft drinks and the boring blandness of plain water. These include the standard fruit juices, and new iced teas, nectars, and functional drinks. These new “functional drinks” are one of the fastest growing segments [...]

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Preparing for the big game

So instead of where has all the BoldRush gone, some regular blog readers may have been wondering where has BoldRush gone? BoldRush company principles, Lawrie and James, have been busy. Mid-October we spent three days drumming up our business strategy with our Board of Directors. We plastered the walls of the PowerPlant with sheets of [...]

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Powering up

The big food companies have been striving to replicate the flavor and texture of mother’s love for decades. I suspect it took years to produce chewy chocolate chip cookies, as opposed to machine-land crispy. James continually demonstrates the difference between cream whipped by hand and cream whipped by machine. Machines do not [...]

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