Race registration

Registering for an event signals the first, often irreversible, commitment. Training has to pick up. The date is set, fees are paid. You’re in. Doubts may linger, but you’re in. It’s pretty straightforward.
A business venture becomes official with registration, but this in itself can be a time consuming [...]

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Best day ever

I’m a bit of a stats junkie. And though it’s important to analyze patterns, labeling is critical. For example, DataPath recently reported that 40% of decided women voters supported Dennis Fentie’s Yukon Party. Another label on exactly the same data would say that only 25% of Yukon women polled supported Dennis Fentie.
WordPress generates [...]

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BoldRush bars reach new heights

This news just in from Africa — BoldRush bars help climbers reach summit of the highest mountain in Africa! BoldRush powerfood bars were devoured at 7,000 feet, and again near the top of Mount Kilimanjaro at 17,500 feet, making them the highest BoldRush bars to be consumed in the world.

Jenny Trapnell reports, “Your [...]

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Made for living

Everyone has a past life. In previous lives Yukon’s small producers of craft, art, herbal medicines, organic and healthy foods were former international activists, policy wonks, financial whizzes, heavy equipment operators, expeditors, counsellors and teachers.
The products these people are creating in their new lives — the products that are usually only available once a [...]

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Warming up to normal

BoldRush, Yukon PowerFoods are sponsors of the Canada Games, and as such we were invited to a lovely do at the High Country Inn last night. Right off I ended up in conversation with Premier Fentie, discussing the issue of territorial differentiation and the pan-northern campaign. He thought choosing Yukon would be a no-brainer. He [...]

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The existential challenge

The question of “what is Yukon culture” looms large with the northern montages created for the Canada Winter Games experience. The decision to go pan-northern was Piers McDonald’s. I’m not aware of the analysis, but I’m quite sure that the ability to leverage contributions from the other two territories and the federal government helped make [...]

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New website in time for 2007 Canada Winter Games

So how many times did you read – new website coming soon !!  I thought people might be poking around a bit more and with the new snap previews on the site, readers might bump into it.  Nope.  Just as I can tell where people were before they got to my blog, I can also [...]

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When less is more

A new complement of healthy, refreshing beverages are rising midway between the jazzy sugars, caffeine, carbonation, taurine, and salts of different soft drinks and the boring blandness of plain water. These include the standard fruit juices, and new iced teas, nectars, and functional drinks. These new “functional drinks” are one of the fastest growing segments [...]

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The Hunger Eater

Aside from the blood and glory of the sporting field, BoldRush has another role and function, less glitzy.
Just as Gatorade is made for people who sweat, BoldRush is made for people who get hungry.
I call them hunger spaces. Everybody gets them. That’s what the snack food business is built on. Problem is, it’s tough to [...]

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New jerseys

BoldRush hasn’t a hockey team yet, but it’s coming. We have to dress a few more parts of the business first. The bottles have been in line for a new outfit for a very long time. Though they still don’t have the requistite Dior french on the label, they’re out in time for Christmas with [...]

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